The Patch Team are motivated by their passion to build the Work Near Home vision and make the world of work more accessible, inclusive, and sustainable.
Freddie leads our commercial and operational functions. He started Patch to increase access to opportunity for people based on who they are, not just where they live. With a background in startups, he’s excited about the potential for technology to bring people together.
Head of Product & Creative Director
As part of Patch’s founding team, Paloma is motivated to create a future world of work that promotes inclusion, sustainability, and well-being. She writes, speaks, and advises on cities, culture, and technology. Paloma is a Harvard University Loeb Fellow and prior to Patch, she co-founded Assemble, the Turner Prize-winning social-impact design studio.
Part of Patch’s founding team, Varun currently leads Operations. He is motivated by collaborative and community-based projects and his passion lies in widening access to opportunity and platforming narratives of marginalised individuals. He is a Director of non-profit Opportutoring and prior to Patch he studied Philosophy, Politics, and Economics with Data Science at UCL.
Content Marketing Lead
Alexa is responsible for developing and implementing the company's content strategy, from PR and marketing to social media and newsletters. She joins the team from her role as Content Director at a sustainable fashion magazine & marketplace, which allowed her to explore her interest in storytelling, people and the planet. At Patch, she particularly enjoys telling the stories of the Patch community and the role Patch will play in creating a more inclusive and sustainable working world.
Naomi is Patch’s original Site Director. She leads the direction of the team from ensuring next-level service to members to supporting public events. She loves getting to know all the wonderful Patch members and thrives working in such a creative and welcoming community. Naomi is very knowledgeable about the world of coworking, bringing her experience from one of London's top workspace operators.
Elle’s primary role is ensuring that all members have the best possible experience; this includes curating a calendar of inspiring events; Patch’s weekly Members’ Brunch is a favourite. Elle’s a trained chef with a background in corporate food product development and is well versed in all things hospitality. Her passion lies in the community, especially in bringing people together through delicious food.